|
South Plainfield, NJ, USA, August
11, 2006 -- The latest to break into the
VoIP market in the U.S., Globe7? has launched
with a unique advertising platform in the Internet
phone business.
The new
Globe7 3.0 soft phone offers users the opportunity
to earn free international and local minutes
in exchange for watching their favorite real-time
video feeds, such as movie trailers, music videos,
news, and sports. Meanwhile, each video comes
branded with a 30 or 60 second advertising spot
that runs at the beginning and end of the feed.
"Globe7? users earn free minutes just by
watching videos," explained Yogesh Patel, Vice-President
of Operations for Globe7?. "This creates a win-win
for both advertisers and users alike. Advertisers
have the ability to display their products or
service to a target market, while users get
to watch videos of their own choosing and get
free phone time as a result."
The initial video advertising push centers on
tech savvy 18 - 35 year olds, including international
students who are hungry for affordable ways
to connect back home.
In order to attract additional users in the
United States to its base of almost 18 million
users,
Globe7? has developed a multi-faceted advertising
and marketing strategy. Campus bookstore promotions,
movie tie-ins, vehicles wrapped in Globe7 graphics
and outfitted with demonstration modules, and
nationwide concert sponsorship are just a few
tenets in Globe7's? attempts to capture the
U.S. market.
"We are wrapping six Scion XBs vehicles with
the Globe7? message," said David Buchanan, CEO
of te-nac-i-ty, the Venice, CA-based advertising
agency responsible for the campaign. "We will
be giving those vehicles away to Globe7? users.
The more videos are users watch the more chances
they have to win."
Buchanan noted the vehicles were the grand prize
in a six month long sweepstakes that would culminate
in a nationwide concert series, through its
partnership with LiveNation, the Live leading
live event, venue and digital distribution company,
with over 150 venues, and almost 30,000 concerts
and events to their credit. Other prizes will
include PDAs, computers, digital music players,
and VIP access to Live Nation concerts.
Launched in July, the Globe7 3.0 phone is a
free downloadable soft phone that offers video
downloading, instant messaging and other features
on the cutting edge of the VoIP market. If they
sign up for Globe7 3.0, VoIP users in the United
States receive a real, free U.S.-based telephone
number, which allows them to make and receive
telephone calls from any computer, any cell
phone and any landline -- connecting to anywhere
in the world. The software is quick and easy
to download, with only 4 MB of data to transfer.
The video features of this Globe7? soft phone
allow its community of users to search for video
and pull images from a large archive provided
by the Associated Press. The technology also
allows Globe7's? users to upload and stream
their own video, images and presentations on
1 GB of secure space that is provided to them
for free.
The launch of Globe7 3.0 will be followed in
the next 60 days by the launch of a new USB
phone/pda, a Wi-Fi capable hard phone that connects
to the Internet through any Wi-Fi hotspot without
a computer. The Globe7? hard phone turns any
laptop into an easy-to-manage portable telephone,
with all the features of a personal digital
assistant -- email, tasks, calendar, contacts,
and Internet capability.
Globe7? provides its VoIP technology in a private
label agreement with Lycos Phone and the company
may expand its private label business in the
coming months. In February 2006, Globe7? debuted
its Globe7 model in Europe and already it has
registered 18 million downloads from communities
all over the world.
Other features of the Globe7 3.0 include:
- Breaking news is available from more
than 15,000 categories, customized and sent
in real time to members' desktop computer
- Content soon will be available in localized
languages such as Mandarin, Spanish and
many others
- Globe7 plans to bring commerce-based
TV channels, such as the shopping channels
and auction channels, live to its members
-- one click of a button and Globe7? members
will be connected directly to sellers
- Globe7? is ranked #1 by www.myvoipprovider.com,
a VoIP rating website that ranks providers
based on technology, price and the user
experience
Globe7? is owned by Axill Europe,
a subsidiary of Northgate Technologies Ltd.
Axill Europe specializes in providing a precise
tracking technology and advertising delivery
system within its user community, which provides
the backbone for Globe7's? unique business model.
Based in India with its U.S. headquarters in
South Plainfield, New Jersey, Northgate Technologies
boasts one of the largest data centers in the
world, located in London. Northgate Technologies
has emerged as a key player in the global telecom
industry and VoIP market since its launch last
year of the original Globe7 model -- the first
ever globally patented SIP VoIP phone.
Contact:
David Buchanan
Globe7
(310) 490-2978
david @ tenacitymedia.com
News Source: Business Wire India
|
