7/28/06 - Globe7 will release a powerful new version of its Internet phone into the U.S. market, offering video streaming, video downloading and other features on the cutting edge of the VOIP market.

In the next 60 days, Globe7 will follow in the United States with the exciting launch of its USB product -- a hard phone that, among other things, is WiFi capable.

To manage the campaign, Globe7 has engaged te-nac-i-ty, a Venice, CA-based marketing and advertising agency to oversee all aspects of the marketing and advertising push. te-nac-i-ty, a full service advertising agency with expertise in internet advertising and large scale marketing campaigns, was selected because of its innovative ideas and vision to bring the Globe7 products to a new segment of users.

Initial focus will be on a college crowd that is hungry for new and affordable ways to communicate, especially international students eager to connect back home, said David Buchanan, CEO of te-nac-i-ty, who will also function as the senior account executive for the campaign. The marketing strategy will include on-campus and stadium promotions, free minutes, and marketing tie-ins to movies.

"We are excited about the opportunity and challenges that come with a product launch," said Buchanan. "Globe7 has enhanced the opportunity with the best soft phone in the industry and solid success in other countries. We are honored to have Globe7 as a premier client, joining other companies across the spectrum who avail themselves of te-nac-i-ty's expertise.

" The new Globe7 Plus is a free downloadable soft phone that uses a U.S.-based phone number and integrates voice, real time video, and instant messaging.

The video features of this Globe7 soft phone allows its community of users to search for video and pull images from a large archive provided by the Associated Press. The technology also allows Globe7's users to upload and stream their own video, images and presentations on 1 GB of secure space that is provided to them for free.

Further, Globe7 Plus offers users the opportunity to earn free international and local minutes in exchange for watching their favorite video feeds (movie trailers, music videos and more).